Wednesday, December 19, 2012

Press Release: LamanBlu and Andy and Evan to produce childrens collection for Hang Ten Gold

American Brand Holdings, owners of Hang Ten and Hang Ten Gold, announces two new multi-year licensing agreements with Andy and Evan Industries, Inc. and LamanBlu.
Andy and Evan, specializing in premium boy’s apparel, is working on Hang Ten Gold’s new boy’s collection, while LamanBlu has signed on for Hang Ten Gold’s girl’s collection.  Andy and Evan’s focus is to provide durability and functionality while maintaining a dressy-casual design aesthetic.  LamanBlu is known for their eco-friendly contemporary designs, while maintaining a lovely childhood sense.  

“We are very excited in entering into agreements with these companies,” says Paul Kim, Hang Ten Brand Manager.  “They each produce incredibly personal products that people will become emotionally attached to. They truly understand our brand and what it means to our consumers.”

“We’re incredibly enthusiastic about this deal” says Evan Hakalir, Partner & Co-Founder at Andy & Evan Industries, Inc. “This is a unique opportunity to work with a 50 a year old iconic brand and build upon the Andy & Evan vision for producing great boys lifestyle brands. We’re also very excited to be partnering with American Brand Holdings, a tried and true veteran in the industry.” 

“We’re very excited to be working on the Hang Ten Gold girls collection” says Holli Gibson, Creative Director at LamanBlu. “LamanBlu and Hang Ten share similar brand philosophies and we’re looking forward to developing great products for the Hang Ten brand as well as expanding our offering of lifestyle apparel for girls, clothing to stylishly and comfortably take them through their every day.”

About Hang Ten

In 1960, legendary surfer Duke Boyd founded Hang Ten out of necessity.  He designed the very first “board shorts” to be capable of withstanding the rigors of surfing.  The Hang Ten “two feet” logo has been iconic in the surf and beach world ever since.  Hang Ten has played a pivotal role in growing surfing from an exotic pastime to an integral part of mainstream American life.  Today, Hang Ten is recognized around the world.  Hang Ten recently launched Hang Ten Gold, an exclusive label for the more discerning Hang Ten lifestyle customer.  Privately held and owned by American Brand Holdings, Hang Ten Gold’s headquarters are in New York, NY. For more information, visit www.hangtengold.com.

Licensing Contact:
Paul Kim
paulkim@hangten.com
347-209-3449

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