LamanBlu Launches New Website, www.LamanBlu.com

New Site Provides Improved Navigation, Access to Rich Content and Wholesale Only Area for Buyers.

LamanBlu, eco-friendly designer children’s apparel, has launched a brand-new Flash website this month. The site, www.LamanBlu.com is designed in direct response to LamanBlu’s research into what the customer really wants.

LamanBlu CEO Holli Gibson says: “We have had many requests from our boutiques wanting easier on-line access to wholesale ordering information. This is in response to the changing wholesale environment in this country. Buyers are looking to do more work from their stores, without doing as much travel to view and purchase lines. In addition, we receive many direct requests from consumers now for information. This site is designed to provide businesses and consumers with easily navigated access to linesheets, lookbooks, trend reports, and more. Our second phase of the site will also provide consumers direct links to where they can purchase LamanBlu online.”

The dramatically redesigned site embodies the company’s forward-thinking vision and commitment to the growing needs of its fans. It offers:

• Rich content provided through direct connection to LamanBlu’s Blog and Twitter feed
• More intuitive navigation
• Interactive display using multimedia including on-line catalogs, video feeds and slide shows
• Private login area for boutiques to see wholesale pricing and place orders

The site’s homepage welcomes visitors with clean, uncluttered design and moving images from LamanBlu’s latest collections. The website features new types of digital content, inspired by LamanBlu’s photo shoots and fashion shows.

LamanBlu™ is eco-friendly designer clothing with classically beautiful silhouettes and a modern edge. It’s dresses and coordinated separates for girls sizes 6 mos – 6x.

LamanBlu is known for it’s designer quality fabrics and extensive detailing. The collection is uniquely merchandised to give boutiques options to customize the look for their store, control normally only given to the largest department stores.

LamanBlu™ debuted to rave reviews in 2009. Holli Gibson, the designer for LamanBlu™, is an industry veteran with much of her time spent designing women’s apparel for both boutiques and major high end retailers including Neiman Marcus and Nordstrom’s. She is also the recipient of The Rising Star Award for Design from Fashion Group International.

LamanBlu™ is trend forward in terms of colors and styling. It is a pretty, girly collection where the twirl of the skirt is very important. Lovely embellishments, vibrant color schemes, and whimsical silhouettes are an homage to/a celebration of the creative and playful nature of childhood. Everything in the collection is extensively tested for quality and durability. The entire line is also machine wash and machine dry, ironing optional. All of the colors, prints and screen prints in the collection are custom designed and exclusive to LamanBlu™.

Early Fall 2011 Trend Reports Starting to Flow In

The Early Fall 2011 Shows are underway and the trendspotters have gone to work. We're please that they're picking up on the trends we reported as most important.

Here's some of this morning's headlines: (from Bobbi Queen for WWD)

Forget Black - Because this is the season of reds, purples, blues and even grays!

Flower Delivery!

Time & Again - Designers glance back and move forward for fall

LamanBlu Releases its Fall I 2011 Lookbook

Cozy log cabins and forests of aspen convey the key feeling for the season. The forests quickly become enchanted for children, tinged in medieval lore with lush materials and deep saturated colors. Wrap them in the luxury of sustainable fabrics – from beautifully draping bamboo to organic cottons to delightful faux furs – all trimmed in cotton lace and soft velvet ribbons.

Fall is a time to play, to escape, to explore, to shine. Little girls will be doing that beautifully in LamanBlu for next fall. "Winter is an etching, spring a watercolor, summer an oil painting and autumn a mosaic of them all."
- Stanley Horowitz

LamanBlu has divided their collection for fall along classic women’s wear seasons, introducing Fall I for an early fall delivery, with Fall II/Holiday to be released by March for a late fall delivery. “This is giving us an opportunity to appeal to the early adopters for the season, with a collection focused for back to school and then introducing fresh merchandise focused on the winter and holiday season,” says Holli Gibson, designer for LamanBlu.

LamanBlu’s color palette for the season encompasses the bright and yummy colors of boysenberry, blackberry, marshmallow, granny smith apple and chocolate – accented with porcelain, mallard and chateau rose. All of which present a warm yet colorful appeal for the back to school season. Solids in varying color tonal combinations and contrasts rule the season, but there are also snow leopard prints and digital antique lace prints as well.

LamanBlu continues with their classic and wearable silhouettes, all made special by their extensive detailing and attention to those details. In addition to cotton lace and velvet ribbons, embroideries provide surface interest in both matching and contrast colors. Sweetheart dresses and tops reminisce of a bygone era of prettiness along with scalloped bottom skirts. Swing T’s and leggings with lettuce hemming provide numerous layering options. The ballet jumper dress and top can be either elegant or funky depending on coloration and layering choices and are accented with either leather or taffeta roses. The layered full circular skirt twirls like none other. Top them all with a beautiful bustle jacket for style and warmth. Accessory pieces include hats and fur capes and skirts.