New Site Provides Improved Navigation, Access to Rich Content and Wholesale Only Area for Buyers.
LamanBlu, eco-friendly designer children’s apparel, has launched a brand-new Flash website this month. The site, www.LamanBlu.com is designed in direct response to LamanBlu’s research into what the customer really wants.
LamanBlu CEO Holli Gibson says: “We have had many requests from our boutiques wanting easier on-line access to wholesale ordering information. This is in response to the changing wholesale environment in this country. Buyers are looking to do more work from their stores, without doing as much travel to view and purchase lines. In addition, we receive many direct requests from consumers now for information. This site is designed to provide businesses and consumers with easily navigated access to linesheets, lookbooks, trend reports, and more. Our second phase of the site will also provide consumers direct links to where they can purchase LamanBlu online.”
The dramatically redesigned site embodies the company’s forward-thinking vision and commitment to the growing needs of its fans. It offers:
• Rich content provided through direct connection to LamanBlu’s Blog and Twitter feed
• More intuitive navigation
• Interactive display using multimedia including on-line catalogs, video feeds and slide shows
• Private login area for boutiques to see wholesale pricing and place orders
The site’s homepage welcomes visitors with clean, uncluttered design and moving images from LamanBlu’s latest collections. The website features new types of digital content, inspired by LamanBlu’s photo shoots and fashion shows.
LamanBlu™ is eco-friendly designer clothing with classically beautiful silhouettes and a modern edge. It’s dresses and coordinated separates for girls sizes 6 mos – 6x.
LamanBlu is known for it’s designer quality fabrics and extensive detailing. The collection is uniquely merchandised to give boutiques options to customize the look for their store, control normally only given to the largest department stores.
LamanBlu™ debuted to rave reviews in 2009. Holli Gibson, the designer for LamanBlu™, is an industry veteran with much of her time spent designing women’s apparel for both boutiques and major high end retailers including Neiman Marcus and Nordstrom’s. She is also the recipient of The Rising Star Award for Design from Fashion Group International.
LamanBlu™ is trend forward in terms of colors and styling. It is a pretty, girly collection where the twirl of the skirt is very important. Lovely embellishments, vibrant color schemes, and whimsical silhouettes are an homage to/a celebration of the creative and playful nature of childhood. Everything in the collection is extensively tested for quality and durability. The entire line is also machine wash and machine dry, ironing optional. All of the colors, prints and screen prints in the collection are custom designed and exclusive to LamanBlu™.
No comments:
Post a Comment