Monday, December 12, 2011

12 Crucial Consumer Trends for 2012

I can't believe 2012 is almost upon us.  OK -in all honesty - I tend to skip over years and am already writing 2013 on some of my checks by accident.  It's not that I am not excited about 2012, it's just that working on a wholesale schedule means I've been looking at 2012 for the past year and am already starting work on 2013.

Trendwatching.com does a great job analyzing consumer trends and they've released their report for 2012 - want to know what to be on the watch for?

1. Red Carpet
2. DIY Health
3. Dealer-Chic
4. Eco-Cycology
5. Cash-less
6. Bottom of the Urban Pyramid
7. IdleSourcing
8. Flawsome
9. Screen Culture
10. Re-commerce
11. Emerging Maturalism
12. Point & Know

Which trends are we watching and working on with interest?  Well - we've always been into Eco and continue working on that effort to be more eco-friendly in the way we run our business and the way we source and produce our garments.

IdleSourcing is another trend we're paying attention to.  What does that mean?  Simply put, it means making it simple for consumers to contribute to something more.  We're avid supports of children's charities here at LamanBlu and we want to make it simpler for you to contribute too.  We're working on a website update that will allow you to contribute directly to one of our charitable partners when you make a purchase from our website!  How cool is that?!

Re-commerce is something else we're working on, though in all honesty - it's slated to roll out for 2013.  We'd love to roll it out sooner, but don't quite have the manpower yet.  What is re-commerce?  It's all about providing our LamanBlu customers the ability to re-sell or trade or donate their past purchases.  We'd love to hear you weigh in on this subject though as we continue to work towards providing a platform to do this with. 


Want to know more about these trends and what they mean?  Visit  http://trendwatching.com/trends/12trends2012/

1 comment:

  1. The Re-commerce trend intrigues me quite a bit; Patagonia's Common Threads initiative is a great model. http://www.patagonia.com/us/common-threads

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