Friday, November 11, 2011

2012 Trend Report

Anyone who's been in the design field for a long time can talk about trends.  There are, of course, the trend setters and the trend followers, but there's something interesting that seems to happen in the "common consciousness" of the design community.  While there are some trends that seem to come out of no where, it is more common that trends come along a predictible progression.  That's why you see many designers referencing a particular style trend or color story in any given season.  Sometimes we're ahead of the game (our Fall 2011 Painterly Stripes are the purported print of "all the rage" for Fall 2012) and sometimes we miss a trend we should have picked up on.  Some trends are really just applicable to children's or men's, etc.  And some are more workable across the board.  As a high end design house, we pay attention to the color and print trends coming out of the reporting agencies and the artistic developers, and we create our own trends as well.  It's one of my favorite parts of the job. 

We get a lot of questions from retailers and media about what are the hot new trends for the upcoming year.  We've decided to share that with you too.  It may feel a little early to be looking to what's going to be hot for 2012, but we are nearing the end of 2011 (can you believe it!)  Here are some important color storys and trend items for 2012 - both spring and fall (a whole year away).  Enjoy!

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