Spring 2011 Preview Showings

AND WE'RE OFF!

It's been a fast a furious couple of weeks on the road previewing our Spring/Summer 2011 Collection with retailers and we're so excited we just had to share it with you.

Let's face it, spring and summer are all about picnics, gardens, afternoons by the lake (or river or seaside) and all about fun! It's the spirit of what we're bringing in our collection to honor the season and it's certainly generating a buzz.

Early out of the gate favorites are our sumer dresses in colors ranging from Bright White to Gossamer Pink to Violetto to Bright Chartreuse. Our custom florals ranging from roses to orchids to crayon stripes are being fabulously received and are renewing our determination to have our own atelier garden next year - we are just arguing about how much should be devoted to flowers and how much to veggies!

Our new infant sets are creating a buzz paired with toddler and/or little girl outfits for sister looks in a variety of styles.

Our bamboo knits, always a best seller - BTW - did you know that bamboo absorbs water 3 to 4 times better than cotton, making it cooler in the summer? It is also naturally antibacterial, antifungal and antistatic. What more could you want in a summer cloth? Our bamboo knits continue to be the core hit of the season, but we've also introduced extremely high quality cotton/lycra knits to provide sharper price points. Cotton has gotten a bad rap over the years as not being very environmentally friendly. However in recent years, cotton growers have reduced their use of pesticides by 50% and cut back on irrigated water by 45%, all while producing substantially higher yields on the same acreage. We've locked down a supply you will find very attractive (not just in price point but also in hand). And it's proving to be a good choice for all the research and testing time we've spent to develop the supply!

The Jasmine pant has also created a stir paired with all types of tanks as well as modest hip length swing t's.

The photo shoots are complete and we're working on the lookbook now. We will share it when it's complete but we were so excited by both the collection and the prelim responses from the road that we couldn't wait!